Interaction Design

Interaction and Information Design represent the planning phase of a project. It's during this phase that a website or custom application begins to take shape. We take what we have learned during the research phase and create a plan for a site or custom application that incorporates that learning.

Ashtary Design uses a method that incorporates research and principle-based design. First we interview people and collect requirements. Then we create models of the people who will use the system we are designing and describe their expectations of the system. We (like many others) call these models " personas ." Later we design and build an interface based on well-founded design principles.

You can read more about design principles in Alan Cooper and Robert Reiman's book: About Face 2.0: The Essentials of Interaction Design.

All of the work at Ashtary Design is based on research and design. Information Technology works best when it meets these two basic needs:
Business goals
The needs of the people who use the technology

In order to understand those two basic needs, research is required. In order to give a form to the needs, design is required.