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Ashtary Design

December 7th, 2007

Cover of View From Here

Purchase Iran: View From Here, a book of photographs

From A Love Letter from Iran, a review by author Kamin Mohammadi:

In describing Iran one is in danger of wearing out that age-old cliché — this is a land of contrasts — and Tori and Kamran’s book does not attempt to explain away the complexity or many contradictions or try to make sense of them. But within the atmospheric range of images and bittersweet essays printed here, they beautifully capture and communicate the immense charm of Iran, its ability to enslave the heart, and the tenacity of its hold over the affections in spite of the frustrations of living there. Most of all, this book is a visual love letter to a country that can befuddle the mind and nourish the soul all at the same time.

Read the rest online at Payvand.

Available in select bookstores. Click here for availability in Amsterdam.

Click here for a flash preview of the book.

Pay with a credit card or a Paypal account:

Outside the US, use this button:

The price of $23.00 does not include shipping. Shipping takes 1-3 weeks.

Click here for information on how to pay by check or with a money transfer.

Iran: A View from Here features photographs taken over three years of living in Iran. It is a personal account that features images of Iran that not only include the snow-covered mountains and desert expanses that surround the county but also images that define the culture of Iran: images of mourning and celebration, of day-to-day life, and of special events. We’ve captured an Iran that eludes the casual visitor and often escapes the notice of professional photographers. To order a copy of the book, click on one of the “buy now” buttons above.

The cost of the book is $23.00 plus shipping and taxes. Shipping is $2.50 per book in the US and about €6.80 per book outside the US. >

“The most elaborate method to try to understand Iran is captured in the pages of this book. To live in Iran like Tori and Kamran have done, means riding a constant rollercoaster of impressions. Every time you think you have it all figured out, Iranians surprise you.”

–Thomas Erdbrink

Thomas Erdbrink is the Iran-based Middle East correspondent for the Dutch daily newspaper NRC. He has worked and lived in Iran since 2001.

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Landscapes Unknown II

November 27th, 2007
Landscapes Unknown II

Kamran and I saw the documentary film Landscapes Unknown II, which was astounding in its portrayal of the artist’s vision. The filmmakers Melle van Essen and Riekje Ziengs were able to bridge the distance between the the viewer and the artist and, in a sense, give us new eyes to see with.

At one point, the artist Frans Walon who is completely obsessed with capturing the things that he sees says that we all secretly hope that after death we will continue to see. When I heard that, I realized that, of course, he is correct.

If you are in Amsterdam, you can see the film at the International Film Festival (IDFA) at these times:

Tuschinski 2, Thu 29 Nov. 12:30
Tuschinski 4, Fri 30 Nov. 19:00
Compagnie - Grote Zaal, Sun 02 Dec. 16:30

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I’m a Stumbling Fool

November 21st, 2007

And an apology to all those folks who got emails from me… And a plea for better INFORMATION DESIGN.

Okay, I am a complete idiot. I hope some of the designers of Stumble Upon read this so that I can tell them how angry I am. I read something like: “add your contacts and see who else is on stumble upon.” SU showed me a page of people I knew. I clicked on “add” or something like that and it added every single contact in my address book.

Years and years of effort to avoid sending spam, automated emails, and other annoying crap down the drain. I’ve avoided opening viruses, avoided sending on chain letters, avoided joining endless annoying viral networks only to have all my credibility ruined by a misleading interface. Am I alone?

Where can I complain about the horrific information design?

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Event: SHOCK VALUE: Design in an intra-cultural world

October 30th, 2007

Where: Rietveld Academy, Amsterdam. In the basement of the new building, room K-18
When: October 31, 2007, at 4 pm

Description

In the Netherlands, the evidence of thoughtful design is everywhere: the bike paths, the traffic crossings, the newspapers, the garbage collection, and the café menu, to name but a few. Here, design has become a habit, a way of life. The belief in its power is fundamentally unquestioned.

Yet even here, there are pockets of doubt. Imagine how much more difficult it is to come to a shared agreement when the value of design has never been firmly established and in a culture where the fundamentals of communication differ dramatically.

The speaker found herself in that situation when she did design work in Iran. For four years, she lived and worked in Tehran: a city that has forgotten design after just thirty years of explosive growth. There are no orderly traffic crossings, no thoughtfully organized neighborhoods, and few carefully designed restaurant menus. (There are, however, great posters.)

In this talk, Tori Egherman will discuss some of the communication issues that arose when she and her husband did work with Iranian companies and civil servants.

About the speaker: Tori Egherman is a partner with her husband in Ashtary Design. She is an American who has lived and worked in the U.S., The Netherlands, and Iran. You can read about her experiences in Iran at viewfromiran.blogspot.com.

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Travels through Iran

October 14th, 2007
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Rembrandt + Dutch Golden Age Opens in Tehran

June 17th, 2007

The exhibit designed by Ashtary Design opened the week of June 12th in Tehran’s Saba Cultural Center.

For information about how your cultural institution can rent this traveling exhibit, email us at info (AT) ashtarydesign.com or leave a comment on this post, and we will get back to you.

Saba to honor Dutch golden age painters

  • From Iran Mania
  • Sunday, June 10, 2007 - July 10, 2007 IranMania.com

    LONDON, June 10 (IranMania) - The Saba Art and Cultural Institute and the Netherlands Embassy in Tehran in a collaborative effort will commemorate Rembrandt and a number of other great 17th-centruy Dutch artists in an exhibition, which will be held from June 12 until July 10, MNA reported.

  • From Tehran Times
  • Tehran Times Art Desk
    TEHRAN — The Saba Art and Cultural Institute and the Netherlands Embassy in Tehran in a collaborative effort will commemorate Rembrandt and a number of other great 17th-centruy Dutch artists in an exhibition, which will be held from June 12 until July 10.

  • From Iran Daily
  • An exhibition of copies of paintings by Rembrandt and three other artists belonging to the ’golden age’ of Dutch art is currently underway at Saba Cultural Center in Tehran and will continue until July 1.

    According to ISNA, the inaugural ceremony was attended by a number of Iranian and foreign artists, Dutch charge d’affairŽs as well as the Canadian, Czech, Korean, Romanian, Mexican and Hungarian ambassadors and representatives of the UN and UNICEF.

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    The Saveh slideshow is ready

    April 22nd, 2007

    You can view it here: http://ashtarydesign.com/saveh.htm

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    Saveh

    April 17th, 2007

    In Persia is the city called Saveh, from which the three Magi set out when they came to worship Jesus Christ. Here, too, they lie buried in three sepulchres of great size and beauty. Above each sepulchre is a square building with a domed roof of very fine workmanship. The one is just beside the other. Their bodies are still whole, and they have hair and beards. One was named Beltasar, the second Gaspar, and the third Melchior.

    Messer Marco asked several of the inhabitants who these Magi were; but no one could tell him anything except that they were three kings who were buried there in days gone by. But at last he learnt What I will tell you.

    Three days farther on, he found a town called Kala Atashparastan, that is to say Town of the Fire-worshippers. And that is no more than the truth; for the men of this town do worship fire. And I will tell you why they worship it. The inhabitants declare that in days gone by three kings of this country went to worship a new-born prophet and took with them three offerings -gold, frankincense, and myrrh - so as to discover whether this prophet was a god, or an earthly king or a healer. For they said : ‘If he takes gold, he is an earthly king; if frankincense, a god; if myrrh, a healer.’

    (This quote is from Robert Latham’s translation of Marco Polo’s book The Travels and was found on Farsinet

    Saveh is a strange place just a couple of hours west and south of Tehran. Maz Maz, an Iranian snackfood giant has a factory nearby, a branch of the National Oil Company is located there, Azad University also has a branch in Saveh, and the best pomegranites in Iran, and perhaps the world, are reportedly grown in the fields surrounding this town.

    Caravenserai in Saveh

    It is reported that Marco Polo stayed in the ancient caravanserai in Saveh. He wrote about Saveh in his book The Description of the World. In that book, he relates that the people of Saveh told him that the three kings were buried at Saveh and that at least one of them was a Zoroastrian Priest.

    One the National Geographic website, the authors write that the translations of Marco Polo’s books were filled with biases, editorial judgements, and errors.

    For example, when some translators were presented with the news that the three Magi were buried at Saveh in Persia rather than in Cologne, they inserted that the people of Saveh tell many lies.

    The fact is, that when the ticket taker at the caravanserai told us that Marco Polo stayed there, we had a hard time believing him too.

    Ticket taker, Saveh

    Links:
    The Travels of Marco Polo — Volume 1
    The Travels of Marco Polo — Volume 2
    Were the Three Kings Persian?
    National Geographic on Marco Polo
    Farsinet’s round-up of information on the Three Kings

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    Did you have problems with Paypal?

    April 10th, 2007

    Please let us know!

    You can leave a private comment on this post letting us know what kind of issues you had. Your comments will NOT be made public.

    Thank you for your help.

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    Our book… Iran: View From Here

    April 9th, 2007
    Yesterday we received the first proofs of our book. After all of the problems the printer had been having (computer bugs, moving his factory, and adjusting his equipment to the new place), we were starting to worry that the quality would not be up to our standards. Well, we were pleasantly surprised by the proofs and will finally be shipping out the books in the next couple of weeks.

    To order a book, click here.

    Book

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