The Tipping Point – book tips
March 26th, 2008In connection to the talk about the hotel project in the area Transvaal in The Hague I thought about the book The Tipping Point. The author, Malcolm Gladwell, talks about the way in which trends are spread and developed. He does not speak mainly of fashion trends but also trends within all sorts of areas. The way he sees it trends spread in the same way as an epidemic develops, and at one point something that was before just a small thing tips and becomes popular.
As an example he mentions a housing area. If one window within this is broken, and then left broken for a long period of time, this will signalise that this is ok. The risk that other windows in that area are broken are much higher than in an area without broken windows.
This is of course interesting and valid in the opposite way as well, like in the Hotel Transvaal project. Interesting to see when it reaches the tipping point.
For you who haven’t read the book I warmly recommend it.
